WhatsApp Business API pricing
built for India.
One transparent subscription replaces six tools. 0% markup on Meta's per-message rates. INR billing + GST invoice on every plan.
One platform.
Every channel.
From live chat to WhatsApp, RCS, SMS, and email — reach customers wherever they are. No hidden seats. No setup fees.
Free
Start for free. No credit card needed.
- 1 Agent seat
- Live chat widget (web)
- Unlimited conversations
- Basic inbox
Growth
Multi-channel messaging in one unified panel.
- 1 Unified panel (all channels)
- 3 Agent seats
- WhatsApp Business API
- RCS messaging
- Bulk SMS campaigns
- Basic automation rules
- Analytics dashboard
Pro
Full stack + AI-powered automation on demand.
- Everything in Growth
- Email marketing campaigns
- 10 Agent seats
- AI Reply Suggestions (on-demand)
- AI Chatbot builder
- Advanced automations
- CRM integration
- Priority support
Enterprise
Fully custom. Every AI feature. Dedicated to you.
- Everything in Pro
- Unlimited agents
- All AI features included
- Custom AI model training
- Dedicated infrastructure
- White-label option
- SLA + 24/7 support
- Custom integrations
On WhatsApp, what Meta charges is what you pay.
Avianya AI applies 0% markup on WhatsApp Business API conversations. You pay Meta's published India rates directly — no silent 20–25% surcharge on every message like most BSPs.
| Channel | Rate |
|---|---|
WhatsApp · Marketing Per message · Meta India rate · 0% Avianya markup | ₹0.8631 Pass-through |
WhatsApp · Utility (outside 24-hr window) Per message · Meta India rate · 0% Avianya markup | ₹0.115 Pass-through |
WhatsApp · Utility (inside 24-hr window) Inside 24-hr customer service window · Meta | Free Pass-through |
WhatsApp · Authentication (OTP) Per message · Meta India rate · 0% Avianya markup | ₹0.115 Pass-through |
WhatsApp · Service (customer-initiated) Replies inside 24-hr window · Meta | Free Pass-through |
Rates verified May 2026 against Meta's WhatsApp Business Platform India pricing. Updates apply automatically with Meta's quarterly announcements. RCS, SMS, and Email rates are quoted per use-case based on volume and route — talk to prasad@avianya.com for a tailored quote.
Pricing questions
Does Avianya AI charge a markup on WhatsApp message rates?+
No. Avianya AI passes Meta's official per-message rates directly to you — we earn from the platform subscription, not a percentage on every message. At 20,000 marketing messages/month, a typical 20% BSP markup adds roughly ₹3,500–4,000 to your bill before you've paid a rupee of platform fee.
Is there a free plan?+
Yes — the Free plan includes a Live Chat widget and 1 agent seat with no time limit and no credit card required. WhatsApp Business API access starts on the Growth plan (₹1,999/mo).
What is included in the Growth plan?+
Growth (₹1,999/mo) gives you WhatsApp Business API, RCS messaging, bulk DLT-compliant SMS, and a unified inbox with 3 agent seats. Annual billing brings it to ₹1,599/mo.
Does the Pro plan include an AI chatbot?+
Yes. Pro (₹2,999/mo) bundles the no-code AI chatbot builder, email marketing campaigns, 10 agent seats, advanced automations, and CRM integration — no add-on fee. Most competitors charge ₹2,500–14,400/mo separately for chatbot features.
Is GST invoice provided?+
Yes. Avianya AI Private Limited is a registered Indian company. All plans include a proper GST invoice in INR — no USD billing, no currency conversion surprises.
Can I switch plans later?+
Yes. You can upgrade or downgrade at any time. Upgrades take effect immediately; downgrades apply at the start of the next billing cycle.
What does WhatsApp Business API actually cost per message in India?+
Meta charges ₹0.8631 per marketing template message and ₹0.115 per utility/authentication message (+ 18% GST). Service/customer-initiated replies within the 24-hour window are free. These rates are the same regardless of which BSP you use — Avianya AI, Wati, Interakt, or any other.
Comparing with another provider?
See how Avianya AI stacks up on pricing, channels, and support.